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Award Winning Storytelling Campaign Launches Third Round

SARNIA & PETROLIA – April 6, 2021 – Today, Bluewater Health launches its first We Are Bluewater Health campaign since the arrival of COVID-19. This campaign, loosely based on the successful Humans of New York online format, is a first-person account from those who work at Bluewater Health.

Launched in 2017, #WeAreBWH provides local, provincial and national audiences a glimpse into the lives of the real people working in hospital. “This third round of We are Bluewater Health is unique knowing the way COVID-19 has impacted our healthcare workers,” says Julia Oosterman, Chief, Communications & Public Affairs. “These are everyday people from our community, who have been dedicated to SarniaLambton throughout the pandemic. This is a small representation of many people from Bluewater Health who are also the valued friends, family, and neighbours of our community.”

With 18 participants, this is the largest campaign the hospital has done to date. Weekly, stories are unveiled online where each person’s first-person account is shared. Previous campaigns have garnered an estimated social coverage of half a million views, and have been replicated by other hospitals as far away as Australia.

This year’s photo-based campaign is captured by Paradox Images, with local photographer Matt Dochstader. The campaign will be featured in printed poster form as well at both locations in Sarnia and Petrolia.

Bluewater Health, with locations in Sarnia and Petrolia, cares for the residents of Sarnia-Lambton. With close to 2,500 staff, Professional Staff and volunteers, Bluewater Health provides an array of specialized acute, complex continuing care, allied health and ambulatory care services. Bluewater Health’s Mission is: We create exemplary healthcare experiences with patients and families every time. For more information about Bluewater Health, visit or follow us on Facebook, Instagram, LinkedIn, Twitter and YouTube.

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